The 22 Immutable Laws of Marketing
Author(s): Al Ries; Jack Trout
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
Product Information
Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.
General Fields
- :
- : Profile Books Limited
- : Profile Books Ltd
- : 0.14
- : 24 October 1994
- : 197mm X 132mm
- : United Kingdom
- : books
Special Fields
- : line drawings
- : 160
- : 658.8
- : English
- : 1
- : Paperback
- : Al Ries; Jack Trout