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Contagious by Jonah Berger
22.99 AUD
Category: Business Finance Management
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others ...Show more
Invisible Influence by Jonah Berger
32.99 AUD
Category: Psychology
If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own pe ...Show more
Magic Words by Jonah Berger
34.99 AUD
Category: Business Finance Management
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.Almost everything we do involves words. Words are ...Show more
The Catalyst by Jonah Berger
29.99 AUD
Category: Business Finance Management
When seeking to change minds, we tend to try to coax, convince, or push people in the direction we want them to go. Client not buying the pitch? Provide more facts and reasons. Boss not listening to the idea? Give them more examples or a deeper explanation. We think if we just apply more pressure, thing ...Show more
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